Does Humor Actually Work?
When it comes to sales emails, injecting a touch of humor can make a remarkable difference. While most messages follow a straightforward and serious tone, incorporating a fun twist into your outreach can help you stand out from the competition and leave a lasting impression on your prospects.
Beyond just being memorable, humor has the ability to put recipients in a better mood. When prospects find themselves smiling or chuckling at your email, they are more likely to be receptive to your message and open to engaging in further conversation. By creating a positive and enjoyable experience, you significantly increase your chances of securing valuable time on their calendars.
However, it's important to note that humor alone cannot compensate for a flawed sales process. No matter how attention-grabbing your email may be, if you lack the essential skills of asking insightful questions, understanding your prospect's needs, consistently delivering value, tailoring your pitch to the individual buyer's situation, and creating a sense of urgency, the impact of a witty email will be limited in terms of driving actual results.
Funny Sales Email Examples
Barking up the wrong tree
"Am I Barking Up the Right Tree?"
Email Context:
"Hi [Recipient],
[Explain your request, etc.]
If I am barking up the wrong tree with you, could you point me at the right person to speak to? If I am at the correct tree, not that I’m calling you a tree, can we speak?"
Unexpected propositions
"Your Invitation To Our Tea Party"
Email Context:
"Hi [Recipient],
Fancy a spot of tea with the Mad Hatter and me? Although our tea might be virtual, it's filled with ideas that could revolutionize your [business sector].
[Explain your request, etc.]"
Exaggerated understatement
"We're Just a Tad Excited To Meet You!"
Email Context:
"Hi [Recipient],
When I say 'a tad', I mean that our office dog has been doing backflips since we found your profile. We'd love the chance to chat with you about our [product/service].
[Explain your request, etc.]"
Outlandish comparison
"We're Like Pineapples... Hear Me Out"
Email Context:
"Hi [Recipient],
We might seem a bit spiky on the outside, but inside, we're as sweet as can be. Don't believe us? Let's set up a time to chat about [Your Company] and how we can add a tropical twist to your business.
[Explain your request, etc.]"
Cheesy joke introduction
"How Much Does a Polar Bear Weigh?"
Email Context:
"Hi [Recipient],
Enough to break the ice, apparently! Now that we're past the formalities, my name is [Your Name], and I work at [Your Company].
[Explain your request, etc.]"
Peculiar time travel
"An Urgent Message from Future You"
Email Context:
"Hi [Recipient],
Just bumped into the future you, and wow, you’ve aged well! Future You wanted me to remind you to take a look at our [product/service] before it's too late. Trust me; you don't want to argue with Future You.
[Explain your request, etc.]"
Conclusion
Incorporating humor into sales emails can make a remarkable difference, helping you stand out and leave a lasting impression. Humor has the power to put recipients in a better mood and increase their receptiveness to your message.
However, it's important to note that humor alone cannot compensate for a flawed sales process. Essential skills like asking insightful questions, understanding prospects' needs, delivering value, tailoring your pitch, and creating urgency are still vital.
While the examples provided are just inspiring, it's crucial to find your own approach and experiment with different humor styles for different clients. Striking the right balance between humor and essential sales skills can drive meaningful results in your outreach efforts.